Insights
Welcome to our blog, where we provide essential insights into digital marketing in China. Our goal is to equip you with knowledge about local trends, effective strategies, and the nuances of engaging audiences in the Chinese market.
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Explore recent posts that highlight current trends and strategies in digital marketing.
DataBaidu’s AI Comeback, Bing’s 20-Point Crash: China Search Engine Market Share in 2025 Source data: StatCounter Global Stats (desktop & mobile), full-year 2025 — updated through early 2026…
DataBelow are some data of China search market share in 2018: Overall Search Engine Market Share in 2020 Baidu is still the biggest search engine in China. Sogou increased further (14.89%…
DataBelow are some data of China search market share in 2019: Overall Search Engine Market Share in 2019 China Search Engine mareket share - 2019 Baidu is still the biggest search engine in…
SEOUndoubtedly, showing the site logo in the search result page will enhance the performance of your website. But not all webmasters know how to add site logo to Baidu.
SEMCompared to SEO , the SEM campaign can drive traffic to your website in a short time. But it doesn’t mean SEM is easy. Certainly, if you have enough media budget, you can bid for all…
SEMYou might already hear of ICP, which is a mandatory document for the website that host in China. But have you heard ICP license? And will it impact your SEO ? Below information will make it…
SEMBy Dec 2018, China has 829 million internet users. 56.9% of the population are internet user now. When you setting GEO targeting in the SEM campaigns, it is good to know which location can…
SEMBack in 2016, Baidu use to have up to 10 ads in the first search result page. At that time, the quality of the ads was very bad, the first SERP are often full of fake advertisements…
Social MediaWeChat is the most popular social media APP in China, having 1 billion users. From 2018, WeChat provide 3 different types of ads: “WeChat Moments Ads”, “WeChat Official Account Ads” and…
DataChina is one of the few countries whose search traffic is not dominated by Google in the world (along with Russia-Yandex, Korea-Naver, Japan-Yahoo, .etc). The local search engines play an…
DataBrowser market share is an important data for both SEO and SEM . It is a good reference to optimize your website for SEO and improve the ROI for your SEM ads. China Browser Market Share in…
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