Google & Baidu Certified Team · Deep China Expertise Since 2010

We turn China's complexity into measurable pipeline.

Baidu SEO, Google & Baidu Ads, WeChat, Xiaohongshu and Douyin — planned, launched and reported by operators who live in the China market. One roadmap, one dashboard, no black boxes.

72-hour audit turnaround · No long-term lock-in · Weekly reporting

Live account snapshotRolling 12 mo
Organic sessions (Baidu + Google)+118%
Blended ROAS3.2x
Cost per qualified lead-41%

Platforms we are certified on and operate in daily

BaiduGoogle AdsWeChatXiaohongshuDouyinWeibo360 SearchSogouZhihuBilibiliAlibabaTencent Ads
Google & Meta Certified Team 15+ Years On-The-Ground Expertise

Results snapshot

0

Years operating in mainland China

Since 2010

0

Average organic growth, 12 months

Baidu + Google, blended

0

Blended return on ad spend

Managed accounts

0

Brands and campaigns delivered

B2B + B2C

The problem

Most agencies sell you China. We operate here — on the platforms, in the language, with the numbers to prove it.

China is not a channel you bolt onto an existing plan. Baidu is not Google. WeChat is not email. Xiaohongshu is not Instagram. Treating them as translated versions of a Western playbook is why most market-entry budgets evaporate inside two quarters.

We build the plan from the ground up: platform-native strategy, compliant infrastructure, and measurement wired straight to revenue — so every report you receive answers one question. What did this return?

  • Baidu, 360 and Sogou mapped to how Chinese buyers actually research vendors.
  • WeChat, Xiaohongshu and Douyin run natively — never syndicated from a global feed.
  • GA4, Baidu Tongji and your CRM wired together so attribution survives the handoff.

Core services

One partner for the entire China funnel

Six disciplines, run as one system. Every engagement starts with the channel mix your buyers actually use — not the one that is easiest for an agency to sell.

01

Baidu & China SEO

Baidu, 360 and Sogou optimisation, crawl-safe site architecture and Tongji-backed measurement that survives algorithm shifts.

Baidu360SogouTechnical

02

Paid Search & Performance

Baidu PPC, Bing Ads and 360 bidding managed against margin-based targets, not platform vanity metrics.

Baidu PPCBing Ads360

03

China Social & KOL

WeChat Official Accounts, Xiaohongshu, Douyin and Weibo, with vetted KOL and KOC rosters matched to your category.

WeChatXiaohongshuDouyinWeibo

04

Content & Transcreation

Native editors — never raw machine translation — building search-led content systems, long-form and short video.

TranscreationSEO contentVideo

05

Market Entry Strategy

Channel selection, competitor teardown, pricing and positioning before a single yuan is committed to media.

GTMPositioningCompliance

06

Analytics & CRO

GA4, server-side tagging, landing-page experimentation and CRM attribution so spend is judged on revenue.

GA4CROAttribution

Our process

A four-stage engagement, no black boxes

We strip away platform noise to find economic truth — then build a repeatable acquisition system tuned to your margins.

Get the 90-day roadmap

STEP 01

The Reality Check

We audit your current accounts, tracking and historical spend to separate platform noise from real business impact — surfacing waste and measurement gaps before anything is scaled.

Week 1–2

STEP 02

Market Architecture

Channel strategy built on intent and buying stage, not keyword lists. Budget logic, guardrails and a measurement blueprint every stakeholder signs off on.

Week 3–4

STEP 03

Precision Launch

Structured rollout in sequence — creative, audiences and landing pages tested against strict thresholds. Every move documented, nothing changed on a hunch.

Week 5–8

STEP 04

Governance & Scale

A weekly decision cadence. We scale what compounds, cut what doesn't, and plan ahead for platform volatility so the system keeps getting cheaper to run.

Ongoing

Case studies

Outcomes, not anecdotes

Three engagements, three very different China problems. All reported the same way — against revenue.

Enterprise SaaS & Cloud
+100%Organic traffic YoY
Top 3Ranks achieved for core keywords

Enterprise Cloud Platform

Organic Search ExpansionGoogle + Baidu

Scaled organic reach by designing and deploying high-intent SEO content architectures over a 12-month push. Captured non-brand demand and elevated high-value core terms to dominant rankings.

Global SaaS Platform
7 DaysAccount setup to launch
100%On-time launch + paid campaign activation

Global Design & Creative Software

Paid Search Rapid DeploymentBaidu Ads

Secured full regulatory compliance, processed localized enterprise licensing, and built fully-structured Baidu Ads campaigns in one week to power a high-stakes regional product launch.

B2B Tech Infrastructure
+20%Annual conversions
Multi-platformBilibili + Douyin + Xiaohongshu + blogs

Global Tech Infrastructure

Omnichannel Creator Partnerships

Engineered a performance-driven influencer engine across Bilibili, Douyin, Xiaohongshu, and tech blogs. Partnered with key creators to craft tailored content that funneled social demand straight into platform user registrations.

Are we aligned

Performance is a two-way street

This only works with total alignment on goals, transparency and resources. We are selective because we protect your ROI over our client count.

Not a fit

  • Overnight expectationsYou want pipeline next month and treat China as a channel rather than a market.
  • Cheapest-lead thinkingYou optimise for lowest CPL instead of pipeline quality and lifetime value.
  • Task-takingYou want an executor for a plan you have already written.

Ideal partners

  • Market buildersYou see China as a 12–36 month compounding investment, not a test.
  • Open booksYou share CRM and sales data so we can optimise to the final sale.
  • Decisive leadershipYou want a partner who owns outcomes and tells you what not to do.

Common questions

Before you get in touch

How long before we see results in China?

Paid channels typically produce readable signal inside 4–6 weeks. Organic Baidu visibility is a 4–9 month build, depending on domain history and ICP status. We give you a staged forecast in the first audit so nobody is guessing.

Do we need an ICP licence to run Baidu SEO?

For reliable mainland indexing and acceptable load speed, yes — an ICP filing, and ideally hosting in or near mainland China, is strongly recommended. If you do not have one, we map the compliant route and the trade-offs before recommending spend.

We already run Google Ads. Can you work with that?

Often yes. We audit what exists rather than rebuilding for the sake of it — but in China, Google is usually the secondary channel. The bigger opportunity is almost always Baidu, 360 and the social ecosystems your buyers already live in.

What does reporting actually look like?

A weekly written decision log plus a monthly performance review tied to pipeline and payback, not impressions. You get access to the raw dashboards — we never hold your data hostage.

What budget do we need to start?

Engagements typically begin from USD 5,000 per month in media plus a strategy retainer. Below that the data volume is too thin to make confident decisions, and we would rather tell you than take the fee.

Do you work with companies outside China?

Most of our clients are headquartered in Europe, North America or Southeast Asia and sell into China. That cross-border reality is exactly the gap we are built to close.

Start here

Let's pressure-test your China plan.

Send us your current setup. You get a written teardown of what is working, what is leaking, and the three highest-leverage fixes — within two business days, free.

Emailinfo@chinawebsearch.com
Response timeOne business day
CoverageMainland China · APAC · EMEA