Case Studies
Research that shapes our client strategies
Every engagement starts from data, not assumptions. Below are the market studies our strategists use when scoping a China entry plan — the same material we brief clients with.
Search landscape
- China Search Engine Market Share 2025 — current platform split and what it means for budget allocation.
- China Search Engine Market Share 2020 — the shift that reshaped mobile search.
- China Browser Market Share 2018 — why browser share still affects technical SEO decisions.
Audience and targeting
- Top Locations of Chinese Internet Traffic — provincial and tier-city traffic distribution.
Paid media
- What Is a Good Chinese SEM Strategy — account structure, bidding and landing-page requirements.
- How to Identify Ad Blocks in Baidu Search Results — reading the SERP correctly before you bid.
- What Kind of Ads Does WeChat Offer — the WeChat inventory available to overseas advertisers.
Technical and compliance
- ICP Filing and Licensing in China — what you need before hosting or advertising in mainland China.
- How to Add a Site Logo for Your Website in Baidu — a small change with an outsized effect on click-through rate.
Named client case studies
Detailed client results are shared under NDA during consultation. If you would like to see outcomes from a brand in your category, get in touch and we will walk you through the most relevant engagement.